LMNO reports a wrap campaign with verified mileage, not estimates.
Every month you get four things: the miles driven, the corridors those miles were driven on, the areas they covered, and the dayparts the vehicle was moving in.
Monthly verified cardExample
- Verified by mileage
- 1,284 mi
- Corridor
- Camelback Rd
- Area
- Central Phoenix / Scottsdale
- Daypart
- 07:00-10:00 · 16:00-19:00
Odometer-based, month to date
A named route the miles were driven on
Where the miles were driven
When the vehicle was moving
Illustrative layout only. LMNO reports miles driven, corridors, areas and dayparts. No audience counts, no personal data, no guarantees.
What each measure means
- Verified by mileage
- Distance driven over the reporting period, taken from the vehicle's own odometer readings. A mile either happened or it did not.
- Corridor
- The named routes the miles were driven on, reported after the fact, so you can see where the driving happened.
- Area
- The parts of the metro where those miles landed, at neighbourhood and city level.
- Daypart
- The time bands the vehicle was moving in, so a campaign aimed at commute hours can be checked against commute hours.
What we never report
No personal data of any kind. No number plates, faces or names. No performance guarantees, and no invented metrics dressed up as measurement.